About Us

About Us

What Is Big Bold Health?

Meet Jeffrey Bland, PhD, FACN, CNS. Jeff is the Founder and Chief Innovation Officer of Big Bold Health. Although he has enjoyed a long and successful career as a nutritional biochemist, an author and educator, and a leading figure in the natural products industry, the last thing Jeff was ever expecting to do was found a new company at the age of 73. And yet, here we are. Hello! We’re glad you’re interested and want to know more.

Big Bold Health is a mission-driven platform company. Making health personal is our big bold objective. We believe that health is an entry point to self-discovery and that people can achieve their personal health aspirations through engagement and empowerment. We aim to become the global leader in establishing an easy-to-use system for metricizing personal function that will enable people to connect with their individual needs and objectives in ways that have never before been possible.

Founder, Dr.Jeffrey Bland
Impacting global health is our big bold imperative. We want to leverage ancient wisdom through the lens of modern science. What do we mean by that? Among the natural resources that exist on Planet Earth, there are nutrients and phytochemicals and bioactive compounds that can affect immunometabolism and cellular regeneration in humans and have positive effects on health and daily function. If we act responsibly in our stewardship of these resources—if we commit to and support practices that are sustainable and regenerative—we can utilize these nutrients now and we can preserve them for future generations. If we teach people about their function and how to engage with it—measure it, track it, modify it—then we can create a worldwide community of health-conscious people who can teach others what they know. Along the way, we aim to do social good—create jobs, support family farms, respect our oceans, keep chemicals out of our soil, and connect personal health to planetary health.
Who’s who in the Big Bold Health universe? Get to know us better as we embark on this amazing adventure.